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Typography Tips for the Average Crafter
Did you ever notice that some people always have craft projects that look great, while others have crafts that just seem to have something lacking design wise? It is important to familiarize yourself with some basic rules of design, which will help "kick your projects up a notch". You just might surprise yourself with what you accomplish when following simple design rules.
One area of design that beginners often make mistakes with is typography. This topic will be the focus of the article. If you like to use words and paragraphs in your various paper craft projects especially card making, scrapbooking or even a brochure or logo for your business and want to achieve better-looking, professional results, try incorporating some of the following typography tips into your project layouts.Continue to 2 of 6 below.
02 of 06
Typography Tip Number 1: Every Typeface Communicates on a Subconscious Level
Every typeface communicates to us on a subconscious level. Choose your fonts carefully! Type can project serious, masculine, feminine, playful or even downright silly messages. The above photo shows examples of fonts and the messages they convey. If you want to project a serious message, for instance, it would be a poor idea to use whimsical fonts for your text, and vice versa.Continue to 3 of 6 below.
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Typography Tip Number 2: Use Three Fonts or Less
Sometimes people like to use many different types of fonts. Many fonts will automatically make your layout confusing, hard to read, and will announce to the world that you are an amateur.Make sure to use no more than two possibly three fonts at most, per project. If you use more, you will end up with a jumbled up confused mess. If you are in doubt then just stick with two or less.Continue to 4 of 6 below.
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Typography Tip Number 3: Pair serif fonts with sans-serif fonts.
Sans-Serif and Serif are similar in style with small differences. Sans serif typeface is unembellished while Serif typeface has little strokes embellishing the characters. Serif fonts work best in printed mediums as body copy. Use san serif fonts for web pages as this font is easier on the eye when reading the print on a computer screen. It works well if you pair a serif font with a non-serif font for the text body and headline. Just be sure to follow the rules for the medium you are using.Continue to 5 of 6 below.
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Typography Tip Number 4: Use Script Fonts Correctly
Never make a headline all capitals in a script font. The heading will be unreadable. If you love the script font, just capitalize the first letter. Your headline will then be readable and easily understood by your audience.Continue to 6 of 6 below.
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Typography Tip Number 5; Kerning is Important
You may be asking yourself just what the heck is kerning and why is Rita telling me I should learn to use it. Well, simply put, Kerning is adjusting the spacing between characters in a font so that it is pleasing to the eye. All graphic design programs have kerning tools, but you can even change your character spacing in Microsoft Word.
These five tips barely scratch the surface in the world of typography. If you are serious about learning more, you might want to check out the following articles. The principles of typography are presented in depth and will help you become a typography expert in no time!
90 Top Quality Typography Tutorials These tutorials cover most questions concerning the world of Typography.
What is Typography? This article covers the elements of typography. Great for beginners!
What is a Finial as Used in Typography Parts of a character have unique names. Learn what a finial is and how to use them.
Basic Typography Terminology Learn how to speak like a typography expert