Did you know that color speaks a language? Human beings respond emotionally to color. They make subconscious choices and decisions in reaction to color. When designing your craft projects, take color and its meaning into account. You can give a message that you might not have intended merely by your color choices. An example would be Kraft paper. Brown coarse Kraft paper gives the impression of comfort, the country, and handmade appeal. Shiny black paper gives your project a feeling of elegance and sophistication. You certainly would not use Kraft paper to make invitations to a sophisticated event and vice versa.
Color in the Marketplace
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The Meaning of the Color Red
Red is a color that symbolizes excitement and high energy levels. Do you know that when a person looks at something red there is an actual physical response in the brain? The hormone epinephrine is released stimulating faster heart rates and breathing. The color red connotes love, passion, and excitement. The color red is negatively associated with anger and aggression, as in the term “seeing red.”
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The Meaning of the Color Orange
Orange is a color that represents autumn and the harvest season. Bright orange is seen as happy, childlike and whimsical.
Orange is another color that has an actual physical effect on the body. The color orange stimulates the appetite. Fast food restaurants will often use the color orange in their signage and décor, trying to affect people's hunger levels subconsciously.
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The Meaning of the Color Yellow
Yellow is the color of sunshine, light, and warmth. On the positive side, it symbolizes optimism, joy, and wisdom. Too much yellow can express cowardice, jealousy, and deceit. A typical stereotype of cowardice is a yellow stripe running down one's back.Continue to 5 of 10 below.
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The Meaning of the Color Brown
Brown is the color of the earth. Brown brings to mind visions of hearth and home. Brown also has the connotation of dirtiness and was rarely used in product packaging until coffeehouses became popular in the nineties. Coffee is seen as comforting, energizing and delicious, which is why coffeehouses use the color in the decor and advertising.
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The Meaning of the Color Green
Green conveys nature. People often think of grass and foliage when asked what the color green symbolizes. Green also represents money. Banks will often use the color green in their logos. The negative connotations of the color green are greed and envy. Such as the term “green with envy.”
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The Meaning of the Color Purple
Purple has been associated with royalty since ancient times. Purple dye was quite expensive and the ordinary man could not afford it. Only the wealthy dressed in purple clothing. It became a way to distinguish class. The color purple also symbolizes elegance, spirituality, and mystery. Purple is not a color that is often seen in nature.Continue to 9 of 10 below.
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