Emily Manchester

Emily Manchester

Emily Manchester has been with Dotdash since 2016. Before becoming the Editorial and Strategy Director for The Spruce, The Spruce Pets, The Spruce Crafts, and MyDomaine, she was a part of the team that launched the original Spruce site in 2017. She began at Dotdash as an Editor before transitioning to the Growth and Strategy team where she operated as an SEO Manager for the The Spruce and MyDomaine brands and several others. Emily actually began her career in fashion as an Editor and Stylist.


  • Editorial and Strategy Director for the Dotdash Home Group
  • Editor at The Spruce for 2+ years
  • 2 years in SEO as an Analyst, Senior Analyst, and SEO Manager
  • Contributed 25+ articles to The Spruce, TripSavvy, and LiveAbout


Working her way up from an internship in college, Emily eventually became a Fashion Editor and Project Coordinator at Everywear, a style service startup helmed by Brandon Holley, previously the editor-in-chief of Lucky Magazine.

It was here that Emily honed in on her editorial skills as well as developed a knack for product, becoming a partial contributor to the product team.

While working for Everywear, she also began to consistently contribute content to LiveAbout, another Dotdash site. She eventually accepted a full time position at Dotdash and was a part of the team that launched the original Spruce site in February 2017.

In early 2019, Emily moved over to the Dotdash Growth and Strategy team as an SEO analyst. She worked on almost all of Dotdash's brands, most notably spending time on: The Spruce, The Spruce Pets, The Spruce Crafts, The Spruce Eats, Liquor, TripSavvy, Treehugger, Lifewire, Byrdie, and Brides. Emily was part of the launch teams for both Liquor and Treehugger when they were acquired by Dotdash in 2019 and 2020, respectively. During her time on Growth and Strategy, Emily was promoted twice, first to a Senior SEO Analyst and then to an SEO Manager.

In early 2021, Emily became the Editorial and Strategy Director of the Home Group at Dotdash.


Emily participated in a 3+1 program, graduating from SUNY Oneonta and The Fashion Institute of Technology at the same time with a Bachelor's in Fashion Merchandising and an Associate's in Advertising and Marketing Communications. Throughout college, Emily's aspirations to become a fashion magazine journalist led her to take courses that actually began to steer her toward digital content. Her senior year at FIT, she held two simultaneous editorial internships: one for Surface Magazine and Watch Journal, and another for Everywear.

Education: The Fashion Institute of Technology, SUNY Oneonta
Location: New York, New York
Title: Editorial and Strategy Director

About The Spruce

The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts collectively reach 30 million people each month.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

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