Emily Manchester

Emily Manchester, Editorial & Strategy Director of The Spruce

Emily Manchester has been with Dotdash since 2016. Before becoming the Editorial and Strategy Director for The Spruce, The Spruce Pets, The Spruce Crafts, and MyDomaine, she was a part of the team that launched the original Spruce site in 2017. She began at Dotdash as an Associate Content Manager before transitioning to the Growth and Strategy team where she operated as an SEO Manager for the The Spruce and MyDomaine brands and several others.


  • Editorial and Strategy Director for The Spruce Crafts, The Spruce, The Spruce Pets, and MyDomaine
  • Previous Editor at The Spruce for 2+ years
  • 2 years in SEO as an Analyst, Senior Analyst, and SEO Manager
  • Contributed 25+ articles to The Spruce, TripSavvy, and LiveAbout


In January 2021, Emily became the Editorial and Strategy Director of the Home Group at Dotdash, which includes The Spruce, The Spruce Pets, The Spruce Crafts, and MyDomaine. She's worked at Dotdash for over five years.

Working her way up from an internship in college, Emily began her career as a Fashion Editor and Project Coordinator at Everywear, a style service startup helmed by Brandon Holley, previously the editor-in-chief of Lucky Magazine. It was here that Emily honed in on her editorial skills as well as developed a knack for product, becoming a partial contributor to the product team.

While working for Everywear, she also began to consistently contribute content to LiveAbout, another Dotdash site. She eventually accepted a full time position at Dotdash and was a part of the team that launched the original Spruce site in February 2017.

In early 2019, Emily moved over to the Dotdash Growth and Strategy team as an SEO analyst. She worked on almost all of Dotdash's brands, most notably spending time on: The Spruce, The Spruce Pets, The Spruce Crafts, The Spruce Eats, Liquor, TripSavvy, Treehugger, Lifewire, Byrdie, and Brides. Emily was part of the launch teams for both Liquor and Treehugger when they were acquired by Dotdash in 2019 and 2020, respectively. During her time on Growth and Strategy, Emily was promoted twice, first to a Senior SEO Analyst and then to an SEO Manager.

Now, Emily combines both her editorial and analytical skills as a leader on the Home team, overseeing all editorial processes and strategy decisions.

Read more about The Spruce Crafts's Editorial Policies and Standards.


Emily participated in a 3+1 program, graduating summa cum laude from SUNY Oneonta and The Fashion Institute of Technology with a Bachelor's in Fashion Merchandising and an Associate's in Advertising and Marketing Communications. Throughout college, Emily's aspirations to become a fashion magazine journalist led her to take courses that actually began to steer her toward digital content. Her senior year at FIT, she held two simultaneous editorial internships: one for Surface Magazine and Watch Journal, and another for Everywear.

Education: The Fashion Institute of Technology, SUNY Oneonta
Location: New York, New York
Title: Editorial and Strategy Director

About The Spruce Crafts

The Spruce Crafts, a Dotdash Meredith brand, is a DIY craft and hobby site covering helpful tips and step-by-step tutorials from passionate makers. The Spruce Crafts reaches 6 million people each month. Learn more about us and our editorial process.

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