We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.
Gold has been held as a valuable commodity for thousands of years, and investing in gold is more popular than ever with dozens of places to buy gold online. Gold can be purchased in many forms, including gold coins, gold bars (known as “bullion”), or ingots. Owning physical gold is valued by many investors as a hedge against inflation and a way to diversify their investments in uncertain markets.
Buying gold online can feel like a risky venture, especially with the possibility of getting counterfeit gold. With so many places to buy gold online, it’s important to find a dealer that you can trust. We have found the best online gold dealers that have a solid industry reputation, transparent pricing, low fees, reliable shipping, and helpful customer service.
Best Overall: American Precious Metals Exchange (APMEX)
Why We Chose It: American Precious Metals Exchange (APMEX) is the largest online gold dealer in the world, offering modern and ancient gold coins, bars, rounds, and other gold products. It has a vast selection, quality customer service, and worldwide reach.
Wide range of gold products from around the world
Email, phone, and live chat customer service
Seven day return policy
In business since 2000
Shipping delays during high volume
Prices slightly higher than competitors
APMEX has been selling gold and other precious metals online since 2000 and has become the world’s largest online gold retailer. With a staff of over 200 and more than 130 million ounces of gold and silver in sales since its inception, APMEX is the industry standard for purchasing gold online.
APMEX was founded by Scott Thomas who started buying and selling coins online after selling his grandfather’s coin collection on eBay in 1999. His coin-selling business grew quickly, and he formed the American Precious Metals Exchange in 2000. The company is headquartered in Oklahoma City, and its office was previously located in the Federal Reserve of Oklahoma building.
APMEX has grown into a billion-dollar business, selling gold in over 60 countries around the world, as well as storing client-owned gold in their onsite vaults. APMEX offers gold coins, bullion, and other gold products online. Plus, it has secure storage through its wholly-owned subsidiary, Citadel.
APMEX is focused on the end-to-end customer experience, with a simple-to-use website, transparent online pricing, secure third-party shipping partners, and customer service support over the phone or via live online chat. There's a limited seven-day return policy on all purchases. You can buy gold with a credit card, check, bank wire, and even cryptocurrency.
Best Product Selection: Money Metals Exchange
Why We Chose It: Money Metals offers a huge selection of gold coins, rounds, bars, bullion, and other gold products for every type of gold investor. Money Metals Exchange also offers competitive prices and low shipping costs on all gold purchases.
Wide array of gold products available
Free shipping available
Automatic monthly savings plan
Pre-packaged starter portfolios for beginners
5 percent restocking fee on returns
Money Metals Exchange was founded in 2010 by Stefan Gleason as a place to buy gold and silver at very competitive prices. The company has since grown, with over 250,000 customers to date, and an ever-expanding product selection offers gold investors more options than most online gold dealers.
Money Metals Exchange carries gold coins, rounds, bars, and bullion, as well as historic gold coins and other minted gold products from around the world. It offers starter packages for beginner investors to buy a portfolio of gold and silver products in a single purchase. There's also a $100 per month automatic savings plan for regular gold investments.
Money Metals Exchange offers free shipping on all orders over $500, and all of its products are shipped with proper carrier insurance to protect your investment.
Buying gold on the Money Metals Exchange website is fairly straightforward, but there are some limitations regarding payment. While users can purchase with a debit or credit card, a 4 percent payment processing fee is included for debit and credit cards that is passed on to the consumer.
Best Customer Experience: JM Bullion
Why We Chose It: JM Bullion is a user-friendly online gold dealer with a selection of gold coins and bullion. Its easy-to-use website, online tools, and friendly customer service makes investing in gold a high-quality experience for investors.
Website easy to navigate
Built in charting for gold investors
Hundreds of thousands of positive reviews
Free shipping over $199
Only sells within the U.S.
JM Bullion was founded in 2011 by Michael Wittmeyer and Jonathan Wanchalk and has over 500,000 customers with almost 4 million orders shipped. In fact, it was recognized in 2016 as the No. 1 fastest-growing precious metals company in the U.S. by Inc.com.
JM Bullion offers a simple, user-friendly way to buy gold online. Its website gives customers access to gold charts for spot pricing, and its built-in knowledge base helps give quick answers to frequently asked questions.
Customers can purchase gold coins, bars, rounds, bullion, and other gold products on the website, as well as purchase IRA-approved gold for retirement investing. Fees are fairly competitive and shipping is free on orders over $199 (USPS only). Orders under $199 cost $7.99 for USPS shipping.
Best for Gold Coins: Golden Eagle Coins
Why We Chose It: Golden Eagle Coins has been buying and selling coins for over 45 years, with a focus on rare and popular gold coins for collectors and investors alike.
Very large selection of gold coins
Long-tenured history of selling coins
Live-pricing available for gold and other precious metals
Library of education content via blog and website
Golden Eagle Coins was founded in 1974 by Bob Mangels Sr. and Richard Stelfox, and has grown to become the largest gold coin and bullion dealer in the Washington, D.C., metro area. With popular gold coins such as the American Gold Eagle, American Gold Buffalo Coin, South African Gold Krugerrand, and Chinese Gold Panda, there’s a gold coin for every type of investor.
Golden Eagle Coins offers an extensive library to help educate consumers on how to invest in precious metals and coins. It also hosts a blog that reviews coins and collections, as well as offers more educational insights into the world of rare coin investing.
With over 20,000 5-star reviews and excellent customer service, Golden Eagle Coins has established itself as one of the most reputable online gold dealers in the industry. Its team of experts can be reached via phone, fax, or email. In-person appointments can be made at the company's office in Laurel, Maryland.
Golden Eagle offers free shipping on orders of $99 or more, and shipping is $9.95 for orders under $99. There's a seven-day return policy on any order, though it may be subject to a restocking and market loss fee.
Best for Other Precious Metals: Provident Metals
Why We Chose It: A mainstay at precious metal trade shows, Provident Metals offers gold, silver, copper, platinum, and palladium bars and coins for purchase online and in-person.
Wide range of precious metals available
Licensed expert numismatists
Free shipping available
Does not sell outside the U.S.
Shipping may be on the slower side
Provident Metals founded in 2009 by Joseph Merrick and quickly became a prominent online place to buy all precious metals, including gold, silver, copper, platinum, and palladium. It offers U.S. and Canadian minted metals, as well as other mints from around the world. Provident was acquired by JM Bullion in 2019.
Provident carries a wide range of precious metals, in coin, bar, rounds, and other forms. It also sells limited-edition minted coins series from the U.S. and other mints around the world. These include the coins of Egyptian Gods, Provident Year of the Bull, Provident Prospector, World of Dragons, Warrior Series, Queen’s Beasts, and the Four Horsemen series.
Provident has excellent reviews online, with over 40,000 five-star reviews, and more than 1 million orders shipped since inception.
Provident ships within the U.S. only and offers free shipping on all orders over $199. Orders under that incur a shipping cost of $7.99. Provident also offers a five-day return policy, allowing customers to return their orders within five days for any reason. Returns are subject to a market loss policy.
Best for Low Prices: SD Bullion
Why We Chose It: SD Bullion offers competitive prices on bullion, as well as a low-price guarantee to prospective customers, making this our top choice for finding the best prices for gold online.
User-friendly website experience
Free shipping over $199
International shipping available
Return policy is three days
Limited selection of gold products
SD Bullion started in 2011 and has since grown to one of the largest online retailers for gold and silver investors. With over 250,000 customers and over $1 billion in sales since inception, SD Bullion is a trusted source for low-priced gold and silver.
They also offer free storage of purchased gold for the first three months (and prices start at $9.99 per month after that), giving customers a safe place to store their gold. SD Bullion offers free shipping within the U.S. on all orders over $199 and charges $9.95 for all orders under $199. It ships internationally as well.
The selection at SD Bullion is somewhat limited, with several items not in stock compared to their competitors. For example, it may only have one type of American Eagle gold coin available at a time, while its competitors have a much larger selection in stock.
SD Bullion accepts most payment methods, including Bitcoin.
APMEX offers the best combination of gold products, competitive pricing, and overall customer experience, and is our top pick for online gold dealers. We recommend making this your first stop if you're interested in buying gold online. If you are strictly in the market for gold coins, however, check out Golden Eagle Coins, which has the best selection around.
Frequently Asked Questions
What Are Online Gold Dealers?
Online gold dealers are companies that buy and sell gold online, usually based on the current spot price of gold. These dealers usually have a small markup on the spot price, which they collect as a fee for their services. Gold dealers can sell gold coins, rounds, bars, and other bullion.
Is Buying Gold Online Safe?
For a safer experience, purchase from a reputable dealer with a stellar track record, as there are scams in the precious metals industry with less-that-honest “dealers” selling lower-quality or even counterfeit gold products to unsuspecting buyers.
Always research the company before buying gold from it, check online reviews from third-party review sites, and look up ratings on sites like the Better Business Bureau to ensure there are no outstanding claims.
Where Should I Store Gold Purchased From an Online Gold Dealer?
Gold should be stored in a safe location, such as a deposit box at a bank, or in a quality fire safe in your home. Many online gold dealers offer secure storage as well, allowing investors to keep their gold purchase with the dealer until they want to take delivery of it. No matter where you store it, however, make sure the gold is properly insured to prevent loss due to theft, or any other reason.
How Do I Know If an Online Gold Dealer Is Reputable?
Find a reputable online gold dealer requires that you research a few criteria:
Industry Reputation: Find a dealer that has been in business long enough to have amassed customer reviews and industry recognition (such as awards).
Pricing Transparency: A reputable dealer will have up-to-the-minute spot pricing on gold, as well as clear fee disclosures for things like shipping and returns.
Multiple Payment Methods: A quality dealer will accept various payment methods, including credit and debit cards, wire transfers, and cryptocurrency.
Physical HQ: Make sure the gold dealer has a physical location, not just an online presence.
We reviewed a dozen online gold dealers and chose the top candidates based on their industry reputation, pricing, customer experience, inventory, payment options, shipping, and transparency. We found six companies that excelled in these areas and ranked them based on their strengths in six different categories. Every gold dealer offers different advantages, and depending on your goals, all of these companies could be a great option.